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For this project I designed a new, unique typeface, that is elastic and changing just like a movie plot. The design has a retro aesthetic that also pays homage to the cultural history of the place.
Revolved mainly around movie titles and credit screens from old movies.
Looking at vintage movie posters, I gathered details on composition, color, and type.
I started with solid colors and only then started to experiment with the backgrounds. The colors and shapes became amorphic, and suit the atmosphere of the movies they represent.
Just like a movie plot, I created a typeface that changes and evolves. It is made from basic shapes and has gaps and holes that allow it to be elastic.
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